Asia TV Forum anticipates 15 per cent growth

Driven by greater interest in made-in-Asia content and cross-platform convergence, ATF is one of Asia’s leading content markets.

The number of country pavilions has risen to 13, including four new – two from China, Finland and Japan. Returning pavilions are France, Italy, South Korea, Malaysia, Singapore, Spain and Taiwan.

The market will also see an approximate 14 per cent increase in seller companies and 18 per cent in buyer participation. Overall, ATF is projected to see an increase of 15 per cent in participation – with 150 companies taking part.

Yeow Hui Leng, project director of Reed Exhibitions, said that ATF was originally launched to serve as a platform for regional buyers to acquire international content.

“However, more Asian sellers have entered the arena to distribute programmes or explore international co-production, to meet demand for content that’s closer to home,” she said.

The ATF Conference will feature an animation panel and Superpitch, as well as a licensing panel.

Other conference sessions include a 3D TV Seminar, which will explore the impact of 3D technology; and a music panel that discusses cross platform distribution of content and its impact on the music business.