The local agency will develop a public relations strategy that will raise and sustain public awareness of Marriage Central, its messages, its programmes and services.
This will include the 'Real love works' celebrations, an annual nation-wide celebration of marriage wellness, and of the key public communications platforms in Marriage Central’s overall efforts to promote and strengthen marriages.
Director of Asia PR Werkz, Cho Pei Lin (pictured) said, “We are honoured to work with Marriage Central and look forward to an exciting project and building a long-standing relationship with the Marriage Central team”.
Marriage Central, an initiative by the National Family Council (NFC) and supported by Ministry of Community Development, Youth and Sports (MCYS), champions healthy marriages by addressing the needs of couples in various stages of their married life, from pre-marriage preparation to marriage enrichment.
Asia PR Werkz to promote healthy marriages for NFC in Singapore
SINGAPORE - National Family Council's Marriage Central has appointed Asia PR Werkz as the public relations agency-of-record for its initiatives, following a competitive pitch involving five agencies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Women to Watch 2024: Meet the exemplary women in ...
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
Women to Watch 2024: Catherine Zhu, Interone & DDB
As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.
Women to Watch 2024: Bee Leng Tan, The Ascott and ...
Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.
Women to Watch 2024: Chhavi Lekha, IndiGo
Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.