Staff Reporters
Apr 20, 2018

Asia-Pacific YouTube Ads Leaderboard: March 2018

Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.

PlayStation
PlayStation

The YouTube APAC Ads Leaderboard is a monthly list curated by Google.

Comments from Google: Combine the star power of a Japanese celebrity, amazing CGI effects, a top-selling game title and a healthy dose of comedy and what do you get? The No. 1 YouTube ad for March. Also deserving of a special mention is a series of Thai ads in the top 10. Occupying the fifth, seventh and 10th spot, the series rides on the popularity of an ongoing Thai hit TV soap opera with a creative storytelling approach that showcases its product offering while still delighting audiences.

1. PlayStation Japan (JP) PS4®『北斗が如く』特別映像「山田孝之、俺はもう死んでいる」篇 (28/02/2018)

2. CutepressThailand (TH), Sun Shy Day นายน่ารัก...เราหน้าร้อน (28/02/2018)

3. LGEcampaignKR (KR), LG 코드제로 TVC - 국가대표답게, 코드제로답게 편 (A편) (16/03/2018)

4. [GUNNY MOBI] - LÀM CON NHÀ NGƯỜI TA, SƯỚNG HAY KHỔ (P2) (VN), [GUNNY MOBI] - LÀM CON NHÀ NGƯỜI TA, SƯỚNG HAY KHỔ (P2) (02/03/2018)

5. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…อยากกินเด็ก | แดนซ์มัดใจอโยธยาคิ้วท์บอย (22/03/2018)

6. Y!mobile(ワイモバイル) (JP), 【#恋チャ】第1話「ずっと一緒にいられると思っていた」|恋のはじまりは放課後のチャイムから (25/02/2018)

7. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…ฟินเฟ่อร์ | ข้าอยากกินหมูกระทะที่มันฟินๆ (30/01/2018)

8. NHK (JP), 『案外わるないNHK』ヤバイTシャツ屋さん (28/02/2018)

9. Google Japan (JP) 東海オンエアの #MyGoogleHome (28/02/2018)

10. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…หยิบกันเถอะเรา | แม่นายเซลฟี่เรียกยอดไลค์ บ่าวงง...คือระ? (28/03/2018)

About: The Asia-Pacific YouTube APAC Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

2 days ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

2 days ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

2 days ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.