The search division of Aquent in Australasia, Asia and Europe has been rebranded as a separate business, while Auckland, Hong Kong, Kuala Lumpur and Singapore will continue to provide temporary, freelance and contract services under the Aquent brand.
The new company will have 10 offices in eight countries and will focus entirely on recruitment within online and traditional marketing, print and digital creative, digital production, communications, media, and account services.
Former Aquent staff who specialised in permanent recruitment and all staff in Auckland, Hong Kong, Singapore, and Kuala Lumpur, including key management, will now be working with Firebrand.
The company said that it has engineered this change to provide both clients and talent with a focused, professional worldwide service in both temporary and permanent staffing.
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