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Jan 28, 2013
APAC marketers will allocate half of their budgets to owned and earned media in 2013
ASIA-PACIFIC - Marketers in Asia-Pacific are planning to allocate about half their budgets to paid media, 25 per cent to owned media and 24 per cent to earned media this year, according to a joint report by Campaign Asia-Pacific Intelligence and Zenith Optimedia.
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