Staff Reporters
Oct 15, 2010

Amway Singapore hands Nutrilite media to PHD; The Clinic picks up creative brief

SINGAPORE - Amway has handed the media duties for its Nutrilite brand to PHD, effective immediately, with local creative shop The Clinic taking on creative duties.

Amway Singapore hands Nutrilite media to PHD; The Clinic picks up creative brief

PHD and The Clinic will work together on Nutrilite's first-ever TV ad campaign in Singapore.

According to a source, PHD will handle all on- and off-line media for the brand.

The first campaign for Nutrilite will run across TV, outdoor and online.

Speaking of the creative appointment, Leo Boon Wang, country manager at Amway Singapore, said: “We looked at a few agencies but chose The Clinic because they offered us everything that a large agency could in a smaller more flexible package.”

Related Articles

Just Published

5 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

5 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

6 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

6 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.