AMP Radio Networks boosts local radio content in Kuching, Kota Kinabalu

Era FM, My FM and Hitz FM, three of Malaysia’s best-known stations, have expanded and are localising content in a largely untapped market – Kuching and Kota Kinabalu in the Malaysian states of Sabah and Sarawak.

The three stations, broadcast in Bahasa Malaysia, Chinese and English respectively, is expected to offer advertisers targeted advertising opportunities in these markets. For now, the three radio stations offer Kuching and Kota Kinabalu localised content on weekdays from 10am to 1pm.

A statement said that localised advertising is carried from 6am to midnight, focusing on either only Kuching or only Kota Kinabalu, or both Kuching and Kota Kinabalu.

Executive director of AMP Dato’ Borhanuddin Osman said, “AMP’s localisation efforts across the nation means we are extending coverage to the widest audience reach, strengthening our position as the market leader of Malaysia’s radio industry.”

AMP intends to extend its reach in Sarawak by extending to areas such as Bako, Semangan, Kampung Matong, Bau, Tundong, Kampung Siburan and Kampung Rambungan. The second phase in Sabah will see even broader inclusion of Penampang, Telipok, Papar, Kg. Togop, Tuaran, Kg. Balabakan and Kg. Tenghilian.