Staff Reporters
Mar 5, 2010

AME: Submit your questions to the debate panel.

SHANGHAI - Media's editor-in-chief will ask debate panelists from Ogilvy, TBWA, Adidas, Kraft and Omnicom what we should be rebuilding as an industry and how, at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai. Here is how you can get involved.

Asian Marketing Effectiveness Festival award AME China Shanghai
Asian Marketing Effectiveness Festival award AME China Shanghai
As the region emerges from a difficult economic period, we have the opportunity, as an industry, to rethink and rebuild the marketing blueprints for the future. As part of the AME Festival in Shanghai this year, Media’s editor-in-chief and debate moderator, Atifa Hargrave-Silk, will ask the AME debate panelists - Ogilvy's Tim Isaac, TBWA's Keith Smith, Adidas' Christophe Bezu, Kraft's Shawn Warren and Omnicom Media Group's Barry Cupples - what we should be rebuilding as an industry and how.

But what’s the best way forward? What challenges does the industry need to address to truly fulfill the potential of its contribution to driving client business? And, is the industry equipped to keep up with new technology changing traditional marketing approaches?

And, who has the right answers?

What do you think? Readers of Media will have the opportunity to get their questions put to the panel. Click here to submit your questions and comments. Selected questions and the panel’s answers will be published in Media magazine and online.

The AME debate panel:
Tim Isaac, chairman, Asia-Pacific, Ogilvy & Mather
Keith Smith, president, international, TBWA Group
Barry Cupples, CEO, Omnicom Media Group Asia Pacific
Christophe Bezu, CEO, Adidas Asia-Pacific
Shawn Warren, vice-president, marketing, Kraft Asia Pacifc

Click here for a list of confirmed speakers and their topics.


The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.



Source:
Campaign China

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