Alcohol sector: Social-media trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in alcoholic beverages sector during the period of 1 through 7 May.

Facebook

Alcoholic beverage brands tend to post more content on Friday but seem to get the best engagement on Thursdays.

Top-performing Facebook content:

1. Sapporo Beer Asia
Engagement Score – 1,000

2. Guinness Indonesia
Engagement Score – 1,000

3. Carlsberg Malaysia
Engagement Score – 1,000

4. Signature India
Engagement Score – 1,000

Twitter

With 84,431 Tweets published in the time period, Asahi posted the maximum content on Twitter.

Top-performing Twitter content:

5. Asahi Beer Japan
Engagement Score – 1,000

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— ?????? ASAHIBEER (@asahibeer_jp) 6 May 2017

6. Chandon India
Engagement Score – 1,000

The versatile @karan009wahi joins the epic hunt for something Délice-ious!#LiveDelicious #StartWithChandon #ThePartyStarter pic.twitter.com/YuIwIUyeZl

— Chandon (@ChandonIndia) 6 May 2017

7. Kirin Beer
Engagement Score – 1,000

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— ?????? / KIRIN BEER (@Kirin_Brewery) 3 May 2017

Instagram

Top-performing Instagram content:

8. Ballantine's India
Engagement Score – 892

 

The weekend will be soon upon us! We are going on a whisky adventure ?? The Ballantine's Bus is ready... are you? ??#Ballantines #Scotch #Whisky #Travel #India #RoadTrip #PartyBus #StayTrue

A post shared by Ballantine's India (@ballantinesindia) on May 3, 2017 at 10:18pm PDT

9. Sula Vineyards India
Engagement Score – 880

 

The right way to start your weekend! Thank you @ht48hours for this serene click! #Sula #SulaVineyards #FridayFeeling #UnWined

A post shared by Sula Vineyards (@sula_vineyards) on May 5, 2017 at 2:07am PDT

10. The Macallan Hong Kong
Engagement Score – 868

 

As it's May 4th, we couldn't resist reposting one of the many images @scotch_trooper has shared featuring our whiskies. Take a look at his feed if you haven't already. #Macallan #Scotch #Whisky #MayThe4thBeWithYou #EmpireStrikesMac

A post shared by The Macallan Hong Kong (@themacallan_hongkong) on May 4, 2017 at 3:10am PDT

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.