Dentsu’s leading media agency spent much of 2021 defending existing accounts and therefore lost its way with new business wins, even as it showed average drive with innovations and creative output.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.
One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.
A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.
