We assess Vizeum's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
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Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly embrace customer-centricity.
Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
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