Staff Reporters
Feb 9, 2012

AETN launches photography campaign

SINGAPORE - AETN All Asia Networks, a joint venture between A+E Networks and Astro All Asia Entertainment Networks, has unveiled a photography campaign, entitled ‘History made everyday’.

The ‘History made everyday’ campaign
The ‘History made everyday’ campaign

Encouraging viewers to record and share their personal "history-making" moments, it calls for entries to give viewers an opportunity to interpret what history means to them. Selected pictures will be shared on the channel’s Facebook wall and a winner will be picked every week.

Viewers can submit the photos with a caption of not more than 20 words on how they made history that day on the campaign's microsite.

AETN All Asia Networks owns and operates the channels History and History HD, Bio, and Crime & Investigation Network across Southeast Asia, Hong Kong and Taiwan.

Hazel Yap, director, marketing and communications at AETN All Asia Networks, said the campaign was a way for the broadcaster to engage with its viewers, while helping them to capture and share the moments that shaped their lives.

 “At History, we are always looking for ways to enhance the experience of our viewers, either through programming, investing in local productions or through campaigns such as these, to demonstrate the vibrancy of the brand and the channel,” she said.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

8 hours ago

Netflix doubles ad revenue in 2024, targets another ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

10 hours ago

Following Trump's lead is a mistake. It's time for ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.

13 hours ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

21 hours ago

Trump signs order to delay TikTok ban for 75 days

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.