Staff Reporters
May 14, 2012

Aegis Media appoints new chief strategy officer for North Asia

SEOUL - Aegis Media North Asia has appointed Claire Taylor-Rowe as chief strategy officer, effective immediately.

Taylor-Rowe: focus will be on
Taylor-Rowe: focus will be on "consumer-centric thinking"

Taylor-Rowe (pictured) will be responsible for leading strategy and communications planning in Japan and Korea for Aegis' globally aligned clients.

"My focus will be to deliver world-class services, such as Integrated Communications Planning [ICP] and consumer insight tools [CCS], across both Japan and Korea, while continuing to develop consumer-centric thinking that is firmly rooted in business success across our growing client portfolio," said Taylor-Rowe. 
 
She will also lead further development of Aegis' consumer insight tools (CCS) and integrated communications planning (ICP) services across the markets. 
 
Taylor-Rowe joins with over 14 years in communications planning experience having previously worked for Carat global team in London as global head of strategy and planning for Nokia. 
 
Commenting on her appointment, David Holtham, CEO Aegis Media North Asia said he was delighted that Taylor-Rowe had chosen to join the company. "Her strategic capabilities are exceptional and her knowledge of Aegis globally, including CCS and ICP will ensure that she can contribute quickly to our client’s business," he said. 
 
 
 
 
 
 
 
 
Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

6 hours ago

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

12 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

1 day ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.