Analysis Media
Emily Tan
Apr 8, 2013

Advertisers should pay for viewable impressions, not just served impressions: DG MediaMind

ASIA-PACIFIC: As part of its Global Benchmarking Report, DG MediaMind measures online ads on the basis of ‘viewability’—the degree to which ads are displayed within the viewable screen and for a visually relevant amount of time.

Ads should be viewable on screen for the right amount of time

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