News
Emily Tan
Mar 25, 2014

Adobe, SAP broker deal to help brands track online, offline marketing data

SALT LAKE CITY - In a partnership agreement, SAP will resell the Adobe Marketing Cloud with its data-analytics platform, SAP HANA, and its multichannel content-management software, hybris Commerce Suite, in a move aimed at helping businesses analyse data across online marketing, retail sales and CRM.

Adobe's Master Marketing Profile

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Bonds taps Robert Irwin to show how wild comfort down under can really get

6 Bonds taps Robert Irwin to show how wild comfort down under can really get

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Accenture and TD Bank unveil coalition aimed at increasing disability inclusion in marketing and communications
Oct 26, 2023
Bailey Calfee

Accenture and TD Bank unveil coalition aimed at ...

Stagwell named global lead for creative campaigns and social content at Adobe
Oct 2, 2024
Bailey Calfee

Stagwell named global lead for creative campaigns ...

Adobe unveils AI content creator for ad campaigns
Mar 28, 2024
Lucy Shelley

Adobe unveils AI content creator for ad campaigns

IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
Mar 1, 2024
Staff Reporters

IPG becomes first company to integrate Adobe ...

Just Published

Campari Group launches global media review
The Information
4 hours ago
Shauna Lewis

Campari Group launches global media review

Incumbent on the account is Group M.

Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide
4 hours ago
Campaign Indonesia Staff Reporters

Campaign Spotlight Indonesia 2025: When technology, ...

The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

Spikes Asia Debrief set to unpack the new creative forces at work
5 hours ago
Campaign Staff

Spikes Asia Debrief set to unpack the new creative ...

Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.

Mash names all-female executive team, shifts global HQ to Singapore
14 hours ago
Rahat Kapur

Mash names all-female executive team, shifts global ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.