Jane Leung
Aug 18, 2010

Adidas sets up store at Taobao Mall in China

HANGZHOU - Taobao has signed a new deal with Adidas to open the first online flagship store in B2C e-commerce platform Taobao Mall.

Adidas sets up store at Taobao Mall in China

Adidas’ store at Taobao Mall will be the brand's official online retail channel in China.

Christophe Bezu, managing director of Adidas Group China, said, “This special initiative addresses our Chinese consumers' changing lifestyle needs and we will now be able to provide them with an official online shopping channel to purchase authentic and even exclusive products at their own convenience."

Adidas will directly manage the operation of the Taobao store and it is set to carry more than 200 products. The sportsware retailer expects to offer up to 800 branded products in the near future.

"We firmly believe that the cooperation between Adidas and Taobao Mall will bring about
concrete benefits for consumers across China," said Daniel Zhang, CFO of Taobao and general
manager of Taobao Mall.

Taobao Mall was established in 2008. Current official partners include Uniqlo, P&G, Lenovo, Dell, Li Ning, Kohler and Samsung. Taobao says the Mall recorded transaction volume of US$103 million in the first six months of this year.

In recent news, Taobao’s mother company Alibaba has entered a joint venture with Wasu Media to launch Wasu Television Taobao Mall. This partnership sees the launch of shopping via television in China.

 

For more local breaking news from China, Hong Kong, Taiwan and Macau, go to en.campaignchina.com.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Omnicom poised to confirm IPG acquisition and ...

Announcement expected imminently.

5 hours ago

Omnicom’s Interpublic ambition: A deal that could ...

"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?

9 hours ago

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

9 hours ago

Digital surge powers APAC ad growth to $289 billion ...

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.