Ad Nut
Jun 1, 2015

Actress replaced by real women in posters for domestic-violence film

From Argentina: 'Real victims' for El Campo Cine by Grey Argentina

Actress replaced by real women in posters for domestic-violence film

The agency produced alternate versions of a poster for a film focusing on domestic violence, replacing the actress with real women who had suffered abuse. The posters appeared in real outdoor placements as well as in the theaters showing the film.  

 

Source:
Campaign Asia

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