![Actress replaced by real women in posters for domestic-violence film](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fgrey_argentina2_614.jpg&h=570&w=855&q=100&v=20170226&c=1)
The agency produced alternate versions of a poster for a film focusing on domestic violence, replacing the actress with real women who had suffered abuse. The posters appeared in real outdoor placements as well as in the theaters showing the film.
From Argentina: 'Real victims' for El Campo Cine by Grey Argentina
The agency produced alternate versions of a poster for a film focusing on domestic violence, replacing the actress with real women who had suffered abuse. The posters appeared in real outdoor placements as well as in the theaters showing the film.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.