Advertising News The Work
Paul Howell
Sep 28, 2011

Acquisition puts heads of Smart in the McCann Australia driving seat

SYDNEY - McCann Worldgroup Australia has confirmed its acquisition of local independent agency Smart. But it is the incoming agency leaders who will take on the key roles of the merged entity, now rebranded as McCann Erickson Australia.

Chris Mort, outgoing CEO of the newly-merged McCann Erickson Australia

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