Gideon Spanier
Nov 28, 2017

Accenture wins Maserati as first global experience agency client

Accenture Interactive will have an all-encompassing role covering customer experience, brand, creative, content and programmatic media.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Art Garfunkel delves into psoriasis patient ...

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

2 hours ago

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

11 hours ago

Ad block party: Can Google’s AI shut the gate early?

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

12 hours ago

The Labubu economy and the business of joy

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.