7-Eleven launches digital campaign

The campaign encourages Taiwanese netizens to print a flyer from the ‘Shanghai Open’ website and, using a webcam, see cartoon images of 7-Eleven’s mascot, Open-chan, on the screen. From there, audiences can pose with the cartoon and share photos taken with Open-chan, all facilitated through the use of augmented reality technology.

wwwins, a digital marketing arm of Isobar in Greater China, created the campaign to generate excitement around 7-Eleven’s Shanghai opening. Taiwanese audiences can follow the journey of Open-chan from Taipei to Shanghai and win Shanghai-themed prizes.

Credits:
Project 7-Eleven Shanghai Open Campaign
Client 7-Eleven Taiwan
Creative agency Dentsu Kuohua
Creative director Kenny Kuo
Assistant creative director Hope Chen
Copywriter Cheer Chou
Assistant art directors Jeff Hung, Ching Chen
Agency producer Long Tseng
Senior director Tony Fang
Director Judy Han
Production company Blue Moon Films
Post-production company Digital Vision
Media agency Carat, Taiwan
Digital agency wwwins Consulting Taipei
Creative director Kevin Huang
Art director Mag Chen
Senior designer Nonie Chao
Copywriter Cathy Chen
Senior interactive designer Leo Yeh
Exposure Television, online