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With an ability to demystify digital and focus the news industry on its future, Ian Hocking has helped SCMP boost not only revenue, but also the company’s ability to satisfy client concerns such as viewability and brand safety.
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The rebrand was handled by The Elephant Room.
The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.