The 2018 APAC Effie Awards were announced Friday at the Four Seasons Hotel in Singapore.
The University of Melbourne and McCann Melbourne won the Grand Effie for their campaign 'Made Possible By Melbourne'. The University also captured Brand of the Year and Marketer of the Year, and McCann was crowned Agency of the Year.
The jury awarded a total of 93 awards: 22 golds, 33 silvers and 38 bronze. Australia retained its top position with 31 awards, followed by India with 20 and China with nine.
Special award winners
Based on points accumulated for each gold, silver, bronze and shortlisted entry
| Position | Brand of the Year | Marketer of the Year | Agency of the Year | Agency Network of the Year |
| Winner | University of Melbourne | University of Melbourne | McCann Melbourne | McCann Worldgroup |
| 2nd place | Jollibee | Unilever | Colenso BBDO | Ogilvy |
| 3rd place | Indian Association of Palliative Care | Jollibee Foods Corporation | McCann Worldgroup Philippines | BBDO Worldwide |
Effie winners
| Entry Title | Category | Client | Agency | Country |
| GRAND EFFIE | ||||
| Made Possible By Melbourne | Government / Institutional | University of Melbourne | McCann Melbourne | Australia |
| GOLD | ||||
| Making Shampoos an Office Supply | Beauty & Wellness | Unilever Japan | Asatsu-DK | Japan |
| Lamb: Celebrate Australia | Food | Meat & Livestock Australia | The Monkeys | Australia |
| Made Possible By Melbourne | Government / Institutional | University of Melbourne | McCann Melbourne | Australia |
| Made Possible By Melbourne | Brand Experience - Products | University of Melbourne | McCann Melbourne | Australia |
| 2degrees Data Hunt | IT / Telco | 2degrees Mobile | Special Group | New Zealand |
| Marriage in the Air | Travel / Tourism | Cathay Pacific Airways | McCann Worldgroup Hong Kong | Hong Kong |
| Child Replacement Programme | Other Products & Services | Mars NZ | Colenso BBDO | New Zealand |
| Child Replacement Programme | Branded Utility | Mars NZ | Colenso BBDO | New Zealand |
| Electrolux – Fashion Care | Brand Revitalisation | Electrolux S.E.A | Ogilvy Singapore | Singapore |
| Ho Ee Ki – Let It Go | Branded Content | Mudah.my | Isobar Malaysia | Malaysia |
| Ho Ee Ki – Let It Go | Seasonal Marketing | Mudah.my | Isobar Malaysia | Malaysia |
| The Hearing Test In Disguise | Data & Technology | Cochlear | CHE Proximity | Australia |
| Adding Health to Hands | David vs Goliath | ITC | Ogilvy Mumbai | India |
| Capture | Small Budget - Products | Verena International | McCann Worldgroup Thailand | Thailand |
| Let’s Create Viral ‘Products’! | Small Budget - Products | Saregama India | The Womb | India |
| Oreo Music Box | Shopper & e-Commerce Marketing | Mondelez International | VML China | China |
| Any Number of Sore Throats | Sustained Success | Nestlé | Ogilvy Sydney | Australia |
| Valentine’s Joy for the Heartbroken | Asia Pacific Brands | Jollibee Foods Corporation | McCann Worldgroup Philippines | Philippines |
| Valentine’s Joy for the Heartbroken | Social Media Marketing | Jollibee Foods Corporation | McCann Worldgroup Philippines | Philippines |
| DB Export Beer Bottle Sand | Positive Change Social Good – Brands | DB Breweries/Heineken NZ | Colenso BBDO | New Zealand |
| Last Laugh | Positive Change Social Good – Non-Profit | IAPC | Medulla Communications | India |
| Airbnb – Until We All Belong | Positive Change Social Good – Brands | Airbnb | Clemenger BBDO | Australia |
| SILVER | ||||
| L’Oréal vs Laser | Beauty & Wellness | L’Oréal | McCann Melbourne | Australia |
| Share a Coke, Share a Code | Beverages Non-Alcohol | Coca-Cola China | McCann Worldgroup China | China |
| Share a Coke, Share a Code | Youth Marketing | Coca-Cola China | McCann Worldgroup China | China |
| Shan Foods Thematic | Food | Shan Foods | Ogilvy Pakistan | Pakistan |
| Vodafone Free vs Quality | IT / Telco | Vodafone India | Ogilvy Mumbai | India |
| Tap for your Town | Financial Products & Services | Mastercard | McCann Sydney | Australia |
| Tap for your Town | Shopper & e-Commerce Marketing | Mastercard | McCann Sydney | Australia |
| Tap for your Town | Social Media Marketing | Mastercard | McCann Sydney | Australia |
| Let’s Create Viral ‘Products’! | New Product or Service | Saregama India | The Womb | India |
| Valentine’s Joy for the Heartbroken | Restaurants | Jollibee Foods Corporation | McCann Worldgroup Philippines | Philippines |
| The Hearing Test In Disguise | Healthcare | Cochlear | CHE Proximity | Australia |
| The Hearing Test In Disguise | Branded Content | Cochlear | CHE Proximity | Australia |
| Inspiring India’s New Dreamers | Retail | Amazon Seller Services | Ogilvy Mumbai | India |
| Getting Indians to #LiveThere | Travel / Tourism | Airbnb India | TBWA\India | India |
| Life is an Opportunity | Asia Pacific Brands | Thai Life Insurance | Ogilvy Bangkok | Thailand |
| Making Shampoos an Office Supply | Business-to-Business | Unilever Japan | Asatsu-DK | Japan |
| 2degrees Data Hunt | Brand Experience – Services | 2degrees Mobile | Special Group | New Zealand |
| Last Laugh | Branded Content | IAPC | Medulla Communications | India |
| Last Laugh | Small Budget – Services | IAPC | Medulla Communications | India |
| Viral Products Revitalise Brands | Brand Revitalisation | Saregama India | The Womb | India |
| Circles.Life 20/20 Launch | David vs Goliath | Circles.Life | Supermarket Creatives | Singapore |
| Made Possible By Melbourne | Media Innovation | University of Melbourne | McCann Melbourne | Australia |
| Made Possible By Melbourne | Media Partnership Activation | University of Melbourne | McCann Melbourne | Australia |
| Made Possible By Melbourne | Sponsorship & Event Marketing | University of Melbourne | McCann Melbourne | Australia |
| India’s Newest Status Symbol | Media Partnership Activation | RB | McCann Worldgroup India | India |
| Live Unboxed: Precision Marketing | Programmatic | Samsung Asia | J. Walter Thompson Singapore | Singapore |
| Lamb: Celebrate Australia | Seasonal Marketing | Meat & Livestock Australia | The Monkeys | Australia |
| The Perfect Aussie Christmas | Seasonal Marketing | ALDI Australia | BMF | Australia |
| The BIC 4 Colour World Champenship | Sponsorship & Event Marketing | BIC | McCann Melbourne | Australia |
| Berocca: From Big Nights to Big Days | Sustained Success | Bayer Australia | J. Walter Thompson Sydney | Australia |
| Dirt a Karmic Perspective | Sustained Success | Hindustan Unilever | Hindustan Unilever | India |
| End Child Marriage Campaign | Positive Change Social Good – Non-Profit | UNICEF – Bangladesh | Asiatic Marketing Communications | Bangladesh |
| Breast Exam in Conservative India | Positive Change Social Good – Brands | Narayana Health | McCann Worldgroup India | India |
| BRONZE | ||||
| Neki Ek Ibadat | Multi-Market Products and Services | Hindustan Unilever | Hindustan Unilever | India |
| Ceat It Helps Putting Safety First | Automotive | Ceat | Ogilvy Mumbai | India |
| Vote for Change | Automotive | Nissan Motor Corporation | TBWA\India | India |
| Vote for Change | David vs Goliath | Nissan Motor Corporation | TBWA\India | India |
| Grill Grill Cheese | Food | Seoul Dairy Cooperative | McCann Worldgroup Korea | Korea |
| The Good Cow Triumphs | Food | Nestlé China | Ogilvy Beijing | China |
| The Good Cow Triumphs | Brand Revitalisation | Nestlé China | Ogilvy Beijing | China |
| Last Laugh | Brand Experience – Services | IAPC | Medulla Communications | India |
| Selling AI to the Average Joe | IT / Telco | IBM Australia | Ogilvy Sydney | Australia |
| Spectorium | Consumer Electronics and Durables | HP Australia | Edelman Australia | Australia |
| Spectorium | Data & Technology | HP Australia | Edelman Australia | Australia |
| The Altitude Brew | Travel /Tourism | Cathay Pacific Airways | McCann Worldgroup Hong Kong | Hong Kong |
| Activ Vietnam | Beverages Non-Alcohol | Nestlé MILO Vietnam | Ogilvy Vietnam | Vietnam |
| Mirinda #ReleaseThePressure | Beverages Non-Alcohol | PepsiCo India | BBDO India | India |
| You’ve Gotta Have a Team | Asia Pacific Brands | Football Federation Australia | BMF | Australia |
| My First Outfit | Retail | Uniqlo | Hakuhodo Japan | Japan |
| Reinventing the Athlete Tour | Retail | Nike | Mindshare China | China |
| It Takes One to Know One | Business-to-Business | Bank of Queensland | BWM Dentsu | Australia |
| Championing the Smallest Fighters | David vs Goliath | BabyLove | BWM Dentsu | Australia |
| Turning KFC into gamers’ Playground | Media Partnership Activation | Yum! China | Mindshare China | China |
| 3M LifeHacks | Programmatic | 3M | MRM//McCann Singapore | Singapore |
| City Proof Your Skin | Shopper & e-Commerce Marketing | Johnson & Johnson | DDB Group Singapore | Singapore |
| Tap for your Town | Sponsorship & Event Marketing | Mastercard | McCann Sydney | Australia |
| Valentine’s Joy for the Heartbroken | Seasonal Marketing | Jollibee Foods Corporation | McCann Worldgroup Philippines | Philippines |
| Valentine’s Joy for the Heartbroken | Small Budget – Products | Jollibee Foods Corporation | McCann Worldgroup Philippines | Philippines |
| Hello in Elephant | Small Budget – Services | David Sheldrick Wildlife Trust | whiteGREY | Australia |
| The Hearing Test In Disguise | Small Budget – Services | Cochlear | CHE Proximity | Australia |
| Three Years of Pure Potential | Sustained Success | Lion | Special Group | Australia |
| Durex Jeans – Condom or Denim | Social Media Marketing | Reckitt Benckiser India | Havas Worldwide India | India |
| McDonald’s Full-heart Support | Social Media Marketing | McDonald’s (China) | BBDO China | China |
| #HUNGEREPLY | Youth Marketing | MARS Japan | BBDO Japan | Japan |
| My Hair, it has to be my way | Beauty & Wellness | Unilever | Ogilvy Shanghai | China |
| DB Export Beer Bottle Sand | Beverages – Alcohol | DB Breweries/ Heineken NZ | Colenso BBDO | New Zealand |
| DB Export Beer Bottle Sand | Asia Pacific Brands | DB Breweries/ Heineken NZ | Colenso BBDO | New Zealand |
| DB Export Beer Bottle Sand | Brand Experience - Products | DB Breweries/ Heineken NZ | Colenso BBDO | New Zealand |
| From FabCon to Bestselling Perfume | Household/Home Products & Services | Unilever | Ogilvy Singapore | Singapore |
| Dead Whale | Positive Change Environmental – Non-Profit | Greenpeace Philippines | Dentsu Jayme Syfu | Philippines |
| Time With Mum | Positive Change Social Good – Non-Profit | Road Safety Commission | MullenLowe 303 | Australia |
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