Single's Day: Alibaba's 11.11 festival
Coverage of how brands and agencies are capitalising on the 2017 double-eleven Single's Day ecommerce festival.
Double 11 records massive sales, despite a final day Alipay outage
A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.
It's the battle for emotional fulfilment in China's longest Double 11 festival
The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.
Double trouble for JD.com over stand-up comedian endorsement
Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.
Miracle marketing cures to festival fatigue
The Santastic cure to festival fatigue does not only lie in flashy discounts. VMLY&R Commerce Director, Alex Tan analysis the many steps marketing can take to reshape retail at this time of the year.
Alibaba silent on Singles Day sales tally for the first time
A barometer of Chinese retail demand and known for smashing sales records, this year's Double 11 shopping festival was expectedly one of the most challenging since its inception in 2009.
Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11
Watch the video conceptualised by McCann Worldgroup agency Gotham
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