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From Australia: 'Life should always be Finger Lickin' Good', for KFC by Ogilvy & Mather Sydney
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The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.