Longboarding bird is the word for KFC, apparently

A guy in a duck suit longboarding down a mountain road to an old surf-rock tune? What's this got to do with KFC? Ad Nut is not an Australian squirrel and may be missing some important cultural resonances, so here's Shaun Branagan, Ogilvy Sydney’s group creative director, to explain:

We realise that many people might see the creative and think ‘What? A duck on a skateboard for KFC? For a brand that traditionally has focussed on its food, and a company with a history of being original, it was important KFC’s first foray into brand advertising was designed to provoke.  As a result, the first element of the campaign is a deliberate mashup of pop culture icons; the mischievous Plucka Duck, who was always up for a stunt no matter how madcap, and longboard skateboarding which encapsulates sheer exhilaration and freedom.  All set to a legendary surf punk music track that was a smash hit in its day and more recently on Family Guy, with the lyrics ‘the bird is the word’ which of course is Aussie slang for KFC.  It all represents the unique and original that is the KFC brand.

Research into Plucka Duck hasn't cleared much up for Ad Nut, so Ad Nut will take your word for it, Shaun.

The campaign includes TVCs, cinema, website, digital display, social and digital content. 

CREDITS

Client – KFC
Nikki Lawson – Chief Marketing and Development Officer KFC SOPAC
Annabel Fribence - Marketing Director Individual Meals
Ashley Hughes -  Marketing Director Individual Meals

Strategy and creative - Ogilvy Sydney
Shaun Branagan – Creative Director
Scott Sparks – Senior Art Director
Jenny Mak – Senior Copywriter
Ryan O’Connell – Deputy Head of Strategy
Executive Business Director – Leigh Bignell
Group Account Director – Katie Dally
Account Director –Elaine Arthur
Account Manager – Anna Michael

Media planning and buying – Mediacom
PR – Edelman

Production Company - Interrogate
Director - Ash Bolland
Executive Producer - Tara Riddell
DOP - Lachlan Milne
Editorial - The Editors
Online - Cutting Edge
VFX Artist - Jonathan Hairman
Producer - Aaron Dexter

Audio Post - Rumble Studios
Sound Engineer - Nat Joyce
Producer - Jessica Hamilton
Agency Producer - Amanda Bennie