'Lundang to Newcastle' for Malaysia Airlines by Loka Lab
Brought to Ad Nut's attention by its appearance in this week's Engagement Meter, this long-form video tells a long-distance love story between a UK-born Malaysian living in the UK and a young woman from Kota Bharu, Kelantan. The lengthy video (and its short companion pieces) have respectable viewer numbers, and the documentary style is nice—Ad Nut was relieved not to find a weepy reunion between the lovers at the end. Will it do much for the tragically beleagured brand? That's another question.
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Effective April 1, Akihiko Imai is the new president and CEO of Hakuhodo International. Shuntaro Ito will step down in line with the agency's mid-term plan to drive innovation, global competitiveness, and next-generation growth.
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Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.
Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.
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