'Lundang to Newcastle' for Malaysia Airlines by Loka Lab
Brought to Ad Nut's attention by its appearance in this week's Engagement Meter, this long-form video tells a long-distance love story between a UK-born Malaysian living in the UK and a young woman from Kota Bharu, Kelantan. The lengthy video (and its short companion pieces) have respectable viewer numbers, and the documentary style is nice—Ad Nut was relieved not to find a weepy reunion between the lovers at the end. Will it do much for the tragically beleagured brand? That's another question.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.
Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.
Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
