A four-part video documentary about Vietnam's vibrant creative scene.
A four-part video documentary about Vietnam's vibrant creative scene.
Campaign's Adrian Peter Tse presents a multi-faceted view of Vietnam's creative environment, including not only interviews with agency leaders but also an exploration of the consumer backdrop that creatives must understand. Episodes include:
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Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.
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As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
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