ADK to form international collective for video marketing

Billed as a new global network, Sticki will be a collective of video production and marketing companies that will work together to provide solutions to client needs such as distribution and “shareability forecasts” as well as production.

A spokesperson from ADK told Campaign Asia-Pacific that with the formation of Sticki, the agency would be in a position to appoint the best companies and form a team to meet a particular client’s demand. “ADK’s role is organising the team and implementing the project,” the spokesperson said.

Masaya Haraguchi, director of business development for ADK’s digital and data insight centre, will lead the division, which the agency says will manage a group of “leading companies” from Japan and abroad.

So far, Sticki has just one member, Tokyo-based Nakamino, a video marketing specialist. According to ADK, Nakamino has extensive experience in video marketing and offers services such as “search behaviour-based segmentation and insights extraction, video production, [and] online research using affinity identification based on search queries and platform operation”.

The spokesperson noted that while the network was not yet fully formed, ADK had “already worked with various companies including eYeka, and some of those companies will join the network in the near future”. ADK first worked with eYeka for video content development in 2011.

The spokesperson was unable to disclose which further companies would join but said an announcement would likely be made in July. ADK is due to appoint project members in overseas offices to implement the business. The establishment of Sticki appears to be an important development for ADK’s international expansion goals.

“We expect many non-Japanese companies will join Sticki,” the spokesperson said. “More non-Japanese companies than Japanese companies.”