Analysis Media
Emily Tan
Feb 24, 2015

Winning back the lost generation: Media360Summit

Mondelez’s Bonin Bough explained why big business fails to attract the most creative talent.

Self-deception: Marketing companies are not helping themselves by pretending their top talent does not exist. Instead, they should be celebrating that talent to attract more of the same.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Thai influencer walks out of KFC ad mid-set

2 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

3 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

6 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

9 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

10 We Are Social appoints APAC CEO, launches Thailand office

Related Articles

Mondelez' Bonin Bough: my biggest mistake in working with startups
Jul 13, 2015
Emily Tan

Mondelez' Bonin Bough: my biggest mistake in ...

Bonin Bough departs Mondelez
Aug 17, 2016
Faaez Samadi

Bonin Bough departs Mondelez

Mondelez partners with Accenture and Publicis to launch AI platform
Sep 27, 2024
Staff Reporters

Mondelez partners with Accenture and Publicis to ...

Give talent some space: Media360Summit
Feb 24, 2015
Jenny Chan 陳詠欣

Give talent some space: Media360Summit

Just Published

Women to Watch 2024: Margaret Key, MSL
1 hour ago
Staff Reporters

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Bonds taps Robert Irwin to show how wild comfort down under can really get
2 hours ago
Ad Nut

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

Common Interest acquires Amplify to 'empower creativity'
The Information
5 hours ago
Alessandra Scotto di Santolo

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.