Staff Reporters
May 9, 2014

It's official: Publicis and Omnicom call off merger

To the surprise of very few given the rumours that have been circulating in recent weeks, Publicis and Omnicom have announced the termination of their proposed merger.

A photo from the announcement of the merger in July 2013
A photo from the announcement of the merger in July 2013

Update: Please see our followup story, with exclusive comments from WPP's Sir Martin Sorrell and Nick Waters of Dentu Aegis Network: Publicis-Omnicom rivals lament merger's failure

A statement from the companies said the decision was a "mutual agreement, in view of difficulties in completing the transaction within a reasonable timeframe".

The would-be bedfellows walk away from the situation unscathed, as they have released each other from all obligations, and no termination fees will be payable by either party, according to the statement.

The management board and the supervisory board of Publicis Groupe and the board of directors of Omnicom approved the termination unanimously, the statement said.

"The challenges that still remained to be overcome, in addition to the slow pace of progress, created a level of uncertainty detrimental to the interests of both groups and their employees, clients and shareholders. We have thus jointly decided to proceed along our independent paths. We, of course, remain competitors, but maintain a great respect for one another," Maurice Lévy, chairman and chief executive officer of Publicis Groupe, and John Wren, president and chief executive officer of Omnicom Group said in a joint statment.

 

Source:
Campaign Asia

Related Articles

Just Published

14 minutes ago

Mars launches global agency review

The review encompasses all its agencies, bar creative.

10 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

18 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

19 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.