Staff Reporters
May 31, 2011

Fluid founder starts investment venture Nest in HK

HONG KONG - Simon Squibb, founder of creative design consultancy Fluid, has formed new investment venture Nest to support local entrepreneurs and start-ups.

Investment venture Nest provides financial backing and marketing advice
Investment venture Nest provides financial backing and marketing advice

Nest is structured to deliver both financial backing, branding, sales and marketing support to enable the city's entrepreneurs to build their businesses and develop new, iconic Hong Kong brands.

“I’ve met many talented Hong Kong-based entrepreneurs with great ideas in the last decade,
but noticed that there are very few avenues of support, not just financially, but in terms of
business consultancy advice and brand marketing, open to them,” said Squibb.

Squibb started Fluid 10 years ago at the age of 26. His experience has inspired him to form the investment venture. 

"I relied on more experienced individuals willing to take not only financial risk, but also provide business advice. Now I'm in the positon to give back, I want to establish a platform that provides capital and expertise needed to grow a good idea into a great scaleable business," he said.

 

Source:
Campaign China

Related Articles

Just Published

8 hours ago

How to put creativity back into media buying

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

9 hours ago

Creative Minds: Fachrul Rizal considers advertising ...

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

10 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

10 hours ago

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.