Daniel Farey-Jones
Apr 8, 2011

Microsoft appoints global marketer

GLOBAL - Microsoft has appointed Chris Capossela as its new global marketing chief and put him in charge of its consumer channels business.

Microsoft appoints global marketer

In a transitionary period Capossela will work with Mich Mathews, who is due to retire as the senior vice-president of the computer giant's central marketing group this summer, and will report to chief operating officer Kevin Turner.

Microsoft has combined the central marketing group with its consumer channels business, which works with Microsoft's OEM, retail, mobile operator and distribution partners.

Capossela moves across from his current role as senior vice-president of the company's Office division.

He has worked at the company for 20 years and worked in a variety of marketing, technical and field roles.

This article was first published on marketingmagazine.co.uk

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

17 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

20 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.