Leo Burnett rolls out global work for Earth Hour

Earth Hour this year grows beyond the hour, to Earth Hour +. The idea is to seek action not just for one hour, but a commitment to ongoing change, encouraging people to adopt climate-friendly actions, big or small, in their everyday life. An online platform Earthhour.org/beyondthehour allows individuals, governments and organisations to share their actions, showcase and inspire commitments to protect the planet.

Leo Burnett Chicago, who is behind the global creative, will be running its campaign across print, OOH, a website, mobile, radio, social media and TV. Earth Hour will also have its own digital widget.

Comprising of a strong social media presence, the campaign will include a profile page application and a widget on Facebook, Foursquare, Groupon, and a G Team sponsorship three days prior to Earth Hour on 26 March at 8.30pm.

The 30- and 60 second TVCs will roll out globally with some markets undertaking local adaptations.

Bob Raidt, executive vice-president of Leo Burnett, said, "It's difficult to imagine anything more important that environmental sustainability.  As a partner in the creation of Earth Hour since day one, Leo Burnett is very proud of the role we continue to play in building participation through our online and offline creative efforts.

"Leo Burnett people passionately believe that creativity has the power to transform human behaviour. It is very exciting to see how our creative efforts serve to raise awareness and help inspire such a wide diversity of individuals and organisations all over the planet to act,"  he added.

Credits:

Client Earth Hour
Title Human Power
Agency Leo Burnett Chicago
Global chief creative officer Mark Tutssel
Chief creative officer, Chicago Susan Credle
EVP group creative directors Jon Wyville, Dave Loew
VP associate creative directors Rainer Schmidt, Tohru Oyasu
SVP content architect/executive producer Vincent Geraghty
EVP worldwide group account director Bob Raidt
Account supervisor Kathy Carmody
Production company Radical Media
Director Greg Jardin
Music company Nylon Music