DDB scoops Network of the Year at Spikes Asia 2010

DDB New Zealand, Auckland won Agency of the Year, followed by Clemenger BBDO Melbourne and Colenso BBDO Auckland in second and third place respectively.

Media Agency of the Year went to Colenso BBDO Auckland with MediaCom Communications India, Mumbai in second and BBDO India, Gurgaon in third place.

DDB took home Network of the Year followed by Leo Burnett and BBDO.

Advertiser of the Year, announced earlier this month, went to Uniqlo.

Commenting on their multiple wins, John Zeigler, chairman and CEO of DDB Group Asia Pacific, said, "Last night was the best night for DDB in a very long time. Thirty six wins, Agency of the Year for DDB New Zealand and DDB Group for network across the region."

"Spikes Asia celebrates the work and creativity. Which makes the awards even more significant for us," he added.

Seven Grands Prix were awarded on the night, with three agencies winning two each. Colenso BBDO Auckland won two Grands Prix in the Media and Outdoor categories for Yellow Pages ‘Yellow chocolate’ and TVNZ ‘Dog fight’, respectively. Leo Burnett Sydney took home two Grands Prix for Canon’s ‘Photochains’ in the Direct & Sales Promotions category and WWF’s ‘Monkey’ in the TV/ Cinema Craft category.

Clemenger BBDO Melbourne also won two Grands Prix for Foster Group’s ‘Slow Mo’ in the TV/ Cinema category and its ‘Car ride/ Fetch/ Mail man’ campaign for Chum Dog Food under Mars Pet Care in the Radio category.

The final Grand Prix went to Dentsu Tokyo for Uniqlo’s ‘Lucky switch’ in the Digital category.

In addition to the seven Grands Prix, 266 Gold, Silver and Bronze Spikes were handed out last night.

Japan tops the list with a total of 50 awards, followed by Australia with 47, India with 36, New Zealand with 34, Hong Kong with 27, Singapore with 26, China and Thailand with 16 each, The Philippines with10, Indonesia with 5, Malaysia with 3 and Korea and France with 1 each.

A total of 53 Gold Spikes were awarded, included seven for campaigns. The Gold Spikes award haul was topped by Dentsu Tokyo with six, DDB New Zealand Auckland with five, Saatchi & Saatchi Sydney with four and Taproot India Mumbai also with four.

92 Silver Spikes were handed out last night with Colenso BBDO Auckland taking home seven Silver Spikes. Leo Burnett Hong Kong, Leo Burnett Sydney, TBWA Hakuhodo Tokyo and DDB Singapore took home four each.

121 Bronze Spikes were also awarded on the night.

Here is the full list of Spikes Winners by agency: