Staff Reporters
Aug 18, 2010

L'Oreal launches US$45m media review in Australia

SYDNEY - Cosmetics giant L'Oreal is continuing the process of consolidating its media agency roster by reviewing its US$45 million account in Australia.

L'Oreal launches US$45m media review in Australia

The account is currently split between Interpublic's Universal McCann and Publicis-owned ZenithOptimedia.

The move follows the recent consolidation of L'Oreal's U$70 million US media buying account into Universal McCann, also following a pitch against ZenithOptimedia. In India, ZenithOptimedia again lost out during a pitch process in July that saw Maxus clinch agency-of-record.

The brand works with Mindshare in Hong Kong where the agency managed to keep hold of the account following a statutory review and pitch against UM, ZenithOptimedia and Carat at the end of last year.

In the UK, ZenithOptimedia continues to handle L'Oreal's US$115 million media planning and buying account.

In addition to the main L'Oreal Paris brand, L'Oreal also owns the Maybelline and Garnier brands. This year, Fortune magazine named L'Oreal as the only French company to be rated in its top 50 list of the most admired companies in the world.

L'Oreal Australia could not be reached for comment at the time of publication

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

2 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

3 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

3 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.