Emmanuel Alix joins InMobi as VP and MD for Asia Pacific

Allix moved to Pudding Media in June this year after spending three years with GroupM as a regional technology director. He had been charged with launching Pudding Media in Asia, initially setting up three offices in the region. He also served on the board of MMA APAC in 2008 and is a regular speaker at various events like AdTech, CommunicAsia and Media360. 

A press statement from InMobi stated that Allix has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem and will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers.

On joining InMobi, Allix said “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific”.

Naveen Tewari, co-founder and CEO of InMobi said that InMobi has been extremely successful in Asia Pacific and has grown to be the largest mobile ad network in the region.

"Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel who comes in with a lot of relevant experience as well as a successful way of evangelizing the mobile medium. We welcome Emmanuel on board and look forward to working together with him”

InMobi works with leading publishers to monetize their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3000 partner publisher sites and over 150 advertisers, InMobi has a large reach in international markets. The company has local offices in Singapore, California, Mumbai and Bangalore and works with  global brands like Nokia, Reebok, Samsung, Yamaha.