Shot at Spikes: Not sure about being in advertising? Watch this

Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.

The question of the day for day 3: A young person just told you they’re not sure about getting into advertising. What’s your (honest) pitch to convince them otherwise?

With appearances from:

  • Silvia Goh, group chief content officer at Publicis Media Greater China
  • Jessica Davey, chief marketing officer at McCann Worldgroup Asia Pacific
  • Selena Soh, freelance copywriter based in Singapore
  • Kenie Kwok, art director at Ogilvy & Mather Hong Kong
  • Maciek Nowicki, chief creative officer for South and Southeast Asia, Isobar  

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

2 hours ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

2 hours ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

2 hours ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.