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Reddit’s first day of IPO ends on a high, but will better monetisation equal tougher moderation?
The ‘Front Page of the Internet’ successfully goes public - but can it keep its communities engaged with a greater obligation to ensure brand safety?
Reddit eyes IPO, boosts ad business in Asia-Pacific
With less-than-anticipated ad revenues in 2023, the popular online platform is gearing up for a projected $5 billion IPO this quarter, whilst expanding its advertising footprint into Asia.
Reddit will no longer allow users to opt-out of ad personalisation
The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.
Prolonged protests put Reddit at crossroads with ad revenue
After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.
Where did advertisers go wrong with Reddit?
Reddit is a forum for engagement so, as a brand, you need to be there and willing to be available – you can't just post and disappear
Unpacking Reddit's escalating API crisis
More than 3,000 subreddits have 'gone dark' as moderators protest Reddit's plans to charge other companies for access to data.
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