CANNES - Dentsu Tokyo won the Design category's only Grand Prix with its 'Life is Electric' campaign for Panasonic (see video below). The work also won four Silver Lions and one Bronze Lion.
To demonstrate the presence of electricity, which is often taken for granted, the campaign charged 21 batteries in 21 different ways including by hamster, by cheerleader, by ‘purifying waterfall’, and ‘ripped workout power’.
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Overall, Asia-Pacific performed well in this category (as it usually does), earning 10 Gold Lions, 11 Silver Lions and 13 Bronze Lions.
Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.
| Title | Client | Country | Agency | Prize |
| GRAND PRIX | ||||
| LIFE IS ELECTRIC | PANASONIC | JAPAN | DENTSU INC Tokyo | Grand Prix |
| GOLD | ||||
| MT EXPO 2015 / MT EX YOKOHAMA / MT EX 3331 | KAMOI KAKOSHI CO. | JAPAN | IYAMADESIGN Tokyo | Gold Lion Campaign |
| SHIFTING PERSPECTIVES | SYDNEY OPERA HOUSE | AUSTRALIA | INTERBRAND AUSTRALIA Sydney | Gold Lion |
| SURGEON TRYOUTS | KURASHIKI CENTRAL HOSPITAL | JAPAN | TBWA\HAKUHODO Tokyo / HAKUHODO Tokyo | Gold Lion |
| NARITA INTERNATIONAL AIRPORT TERMINAL 3 | NARITA INTERNATIONAL AIRPORT CORPORATION | JAPAN | PARTY Tokyo | Gold Lion |
| WORLD TABLE TENNIS CHAMPIONSHIPS 2015 | TV TOKYO CORPORATION | JAPAN | DENTSU INC Tokyo | Gold Lion |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | THAILAND | OGILVY & MATHER Bangkok | Gold Lion |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | THAILAND | OGILVY & MATHER Bangkok | Gold Lion |
| ARTQUARIUM | PAPAWIN CO. | THAILAND | OGILVY & MATHER Bangkok | Gold Lion |
| SILVER | ||||
| THE DANCING LETTERS | MAHARASHTRA DYSLEXIA ASSOCIATION | INDIA | McCANN WORLDGROUP INDIA Mumbai | Silver Lion |
| BLOOD BANKING | INDIAN RED CROSS SOCIETY | INDIA | J. WALTER THOMPSON Mumbai | Silver Lion |
| PLEATS PLEASE ISSEY MIYAKE ANIMALS POSTER SERIES | ISSEY MIYAKE | JAPAN | TAKU SATOH DESIGN OFFICE Tokyo | Silver Lion |
| NAMELESS PAINTS | KOKUYO | JAPAN | TOHOKUSHINSHA FILM CORPORATION | Silver Lion |
| LIFE IS ELECTRIC | PANASONIC | JAPAN | DENTSU INC Tokyo | Silver Lion |
| LIFE IS ELECTRIC | PANASONIC | JAPAN | DENTSU INC Tokyo | Silver Lion |
| LIFE IS ELECTRIC | PANASONIC | JAPAN | DENTSU INC Tokyo | Silver Lion |
| LIFE IS ELECTRIC | PANASONIC | JAPAN | DENTSU INC Tokyo | Silver Lion |
| A KIND DRONE | ENIGMO | JAPAN | DENTSU INC Tokyo / DRILL Tokyo | Silver Lion |
| ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | NEW ZEALAND | Y&R NZ Auckland | Silver Lion |
| A DIFFERENT PARIS | AIRBNB | SINGAPORE | TBWA\SINGAPORE | Silver Lion |
| BRONZE | ||||
| THE FAINTEST CLASP | ABC | AUSTRALIA | MARCEL SYDNEY Walsh Bay | Bronze Lion |
| MAGIC WORDS - THE BOOK | HP | BRAZIL | ALMAPBBDO São Paulo | Bronze Lion |
| SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | CHINA | HAVAS WORLDWIDE SHANGHAI | Bronze Lion |
| TRANSGENDER | THE SAMARITANS | CHINA | Y&R SHANGHAI | Bronze Lion |
| THE DANCING LETTERS | MAHARASHTRA DYSLEXIA ASSOCIATION | INDIA | McCANN WORLDGROUP INDIA Mumbai | Bronze Lion |
| OPEN UP YOUR IMAGINATION | MUSASHINO ART UNIVERSITY | JAPAN | HAKUHODO Tokyo | Bronze Lion |
| THE REFUGEE COLLECTION | REFUGEES INTERNATIONAL JAPAN | JAPAN | OGILVY & MATHER JAPAN Tokyo | Bronze Lion |
| LIFE IS ELECTRIC | PANASONIC | JAPAN | DENTSU INC Tokyo | Bronze Lion |
| JAPANESE SAKE KOI | IMAYOTSUKASA SAKE BREWERY CO. | JAPAN | BULLET Tokyo | Bronze Lion |
| ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | NEW ZEALAND | Y&R NZ Auckland | Bronze Lion |
| PIANO OF UNIFICATION | MINISTRY OF UNIFICATION | SOUTH KOREA | CHEIL WORLDWIDE Seoul | Bronze Lion |
| ARTQUARIUM | PAPAWIN CO. | THAILAND | OGILVY & MATHER Bangkok | Bronze Lion |
| THE SCIMITAR'S ARC, ARTBREAKS / THE FAINTEST CLASP | ABC | AUSTRALIA | MARCEL SYDNEY Walsh Bay | Bronze Lion Campaign |
Life is electric case video:
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