Emily Tan
Sep 27, 2013

McCann and Leo Burnett awarded local and international Petronas account

KUALA LUMPUR - After a pitch that has dragged on for months, Petronas (Petroliam Nasional Bhd) has appointed Leo Burnett and McCann Erickson Malaysia to handle its creative account, both locally and internationally.

McCann and Leo Burnett awarded local and international Petronas account

According to a brief statement from Petronas, published in The Star, Leo Burnett will handle the national oil company's corporate and festive work, while McCann will manage its retail projects. The contract, which is for two years, will start 30 September. 

McCann and Leo Burnett were selected, after a 10-month long pitch process, from a shortlist of six agencies that also included M&C Saatchi, Dentsu Utama, Draftfcb and Ogilvy & Mather. 

The winning agencies were informed today after a lunch meeting with Petronas. 

In 2011, Leo Burnett and DNA Comms were jointly appointed to handle the brand's creative ABL and BTL work, respectively. 

This appointment continues Leo Burnett's 18-year relationship with Petronas. "We look forward to leveraging our understanding and knowledge of Petronas to help progress the company’s brand further locally and internationally,” said Tan Kien Eng, CEO, Leo Burnett Group Malaysia.

Source:
Campaign Asia

Related Articles

Just Published

23 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

1 day ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

1 day ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

1 day ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.