Charlotte Rawlings
Feb 4, 2024

Vodka brand Finlandia reviews global creative account

The process is being handled by Creativebrief.

Vodka brand Finlandia reviews global creative account

Finlandia vodka is reviewing its global creative account.

The process is being handled by Creativebrief and Campaign understands the review is at the chemistry stage.

The vodka brand was acquired by a subsidiary of Coca-Cola last November.

It was formerly owned by Brown‑Forman, which also owns Jack Daniel’s, Chambord and Tequila Herradura.

Wieden & Kennedy previously created work for the brand, releasing campaigns including “Wisdom” and “To the life less ordinary”.

In 2017, the shop released “Finlandia flavours", comprising eight films and four print executions illustrating how Finland’s summers create the perfect conditions to grow Finlandia’s ingredients.

The agency stopped working with Finlandia in 2018.

Finlandia declined to comment.

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

4 hours ago

Agency Report Card 2023: Accenture Song

The tech-powered creative unit of Accenture has continued its aggressive growth strategy with a number of new acquisitions, but it remains to be seen whether that growth can be sustained long term.

5 hours ago

Group M goes global with AI adtech partner

Partnership brings ‘intelligent creative’ to Group M’s global clients.

5 hours ago

Roblox makes video ads available to all advertisers

By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.