tiktok
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TikTok Ad Awards 2024 honours the best ad campaigns from Singapore and Malaysia
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
TikTok global comms head exits
Hilary McQuaide says she is leaving the platform for “a new adventure.”
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TikTok sues the US government to prevent potential ban
TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.
How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
A forced TikTok sale has agencies wary of an X repeat
Agencies fear the wrong owner could push users off the platform.
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Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
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