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Meta injects AI into Reels ads and creator pairings
At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.
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News publishers call out stringent brand safety ...
Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
NewFronts 2024: Google shows advertisers a ...
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
A forced TikTok sale has agencies wary of an X repeat
Agencies fear the wrong owner could push users off the platform.
Tesla lays off marketing team
Affected employees sat on Tesla’s growth content team and within its design studio.
Whalar Group appoints Neil Waller and James Street ...
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
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