Bumble said it has heard criticism of the ad and is removing it from a global campaign.
Hilary McQuaide says she is leaving the platform for “a new adventure.”
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.
Brands joked this week about “spotting” Kate, who hadn’t been seen in public for months.
Some tried to get ahead of the announcement and got it wrong.
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