Dentsu China CEO Chun Yin Mak steps down after one year in role
Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, ...
15 hours ago
Dentsu China CEO Chun Yin Mak steps down after one year in role
Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.
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21 hours ago
Top 10 beauty brands in Southeast Asia
Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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21 hours ago
Zenith wins Ugg media mandate in China
The agency will be responsible for the bootmaker's media planning and buying account in China.
1 day ago
40 Under 40 2024: The trailblazers redefining ...
Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.
1 day ago
S4 Capital reports 13.5% revenue fall and increased ...
Its AI positioning has led to new business from blue chips, the group said.
1 day ago
Stay in the loop with this week's moves and wins
Catch up on the latest from Today the Brave, Publicis, Mutinex, Ekimetrics, Milieu Insight, Tourism Australia, KFC and more in Campaign's weekly round-up.
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20 hours ago
Roshni Kavina named national creative director of ...
Kavina rejoins Publicis Groupe India from Byju’s International, stepping into a key role within the agency’s leadership team.
20 hours ago
Asia-Pacific Power List 2024: Ricky Afrianto, ...
A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.
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The Knowledge
1 day ago
Campaign Global Forecast: Can reactive advertising ...
Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.
The Information
1 day ago
Breaking down the implications of Google’s ad tech ...
What both sides need to argue to win — and the potential ramifications to follow.
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The Knowledge
2 days ago
Zenith rockets into top 10 in global media ...
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
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3 days ago
Leo Burnett’s new Australia CEO embraces innovation,...
In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.
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3 days ago
80% of brands worried about agency use of gen AI, ...
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
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4 days ago
Should agencies ditch CVs when hiring creatives?
By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?
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2 days ago
Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
The CMO's MO
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Sep 12, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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Aug 13, 2024
The CMO's MO: HSBC's Cheuk Shum on why he's going ...
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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Jul 10, 2024
The CMO's MO: Alice Au thinks the marketing funnel ...
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
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Jun 3, 2024
The CMO's MO: Southern Cross' Regan Savage on ...
Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.
Agency Report Cards 2023
Aug 6, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
Mar 27, 2024
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
The Information
Mar 27, 2024
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
The Information
Mar 27, 2024
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
The Work
21 hours ago
Daniel Ricciardo drives the dream in Tourism WA's latest campaign
The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.
2 days ago
Trust Bank offers a chance to make your bad dreams come true
The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money.
The Information
2 days ago
Watch: KitchenAid used a real user review to write a love song for its dishwasher
Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.
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3 days ago
Is it time to leave the fitness cult? Virgin Active thinks so
The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.
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Sep 13, 2024
Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic ...
Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
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PROMOTED
Aug 29, 2024
How agencies and brands can make the most of the ...
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
PROMOTED
Sep 12, 2024
Kantar BrandZ Most Valuable Southeast Asian Brands: ...
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp "A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.
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PROMOTED
Aug 23, 2024
How Douyin solved the challenge of luxury transition...
Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, making it a vital part of the marketing mix.
Most Read
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BY PR NEWSWIRE