While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
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Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
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The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
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With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.
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