Marketing
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Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff
Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.
Agency Report Card 2023: FCB
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
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Alibaba, Tencent beat forecasts with strong results
Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
Company has lost crown as most valuable agency group since 2018.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Asia-Pacific Power List 2024: Astrud Burgess, ANZ
Since taking the helm as CMO, Burgess has championed the power of marketing at ANZ to reframe big strategic challenges, as well as drive product and innovation-led growth within the business.
Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart
Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.
Asia-Pacific Power List 2024: John Toomey, Marriott International
His strategic vision, customer-first focus, and commitment to organisational excellence have been instrumental in supercharging regional growth as Marriott International capitalises on sustained international travel demand.
Asia-Pacific Power List 2024: Stephanie Choi, Samsung
Managing a number of extremely effective campaigns and strategic collaborations, Choi has helped propel Samsung to the top of the mobile phone sales charts.
Asia-Pacific Power List 2024: Tatsuya Okamoto, Ajinomoto
Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.
Asia-Pacific Power List 2024: Danielle Jin, Visa
Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.
Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board
Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.
Asia-Pacific Power List 2024: Lilly Yip, PepsiCo
Yip’s ‘thirst for more’ has propelled PepsiCo APAC into a growth engine, led by investments in digital transformation and brand building.
Asia-Pacific Power List 2024: Grace Zhu, Mondelez
Steering the marketing team at Mondelez, Zhu has successfully led business growth and brand transformation for brands such as Oreo and Stride in China.
Asia-Pacific Power List 2024: Jack Wang, F5
From digital transformation to CSR, Wang has been comprehensively building F5’s brand in China for more than a decade, paying off in business results and industry awards.
Asia-Pacific Power List 2024: Madhav Nayak, Yum! Brands
Despite fierce regional competition, Nayak has kept the KFC brand relevant and fresh through exciting collaborations and digital transformation.
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