Westpac Bank focuses on ‘sandwiched’ generation in New Zealand

A 30-second TV spot, ‘Handouts’, shows in a humorous way this group’s endless plight to keep family members financially supported.

“Although the ‘sandwiched’ generation should be enjoying a higher disposable income as they are more likely to be mortgage-free and looking forward to their retirement, they find themselves handing out just as much as ever,” said Michael Healy, Westpac senior brand manager.

He said the spot aims to help people of this generation get their finances in order so they can help their family from time to time, while also ensuring they have their own futures financially secure.

The ‘Start asking’ campaign, created by DDB Group New Zealand, was officially launched in October 2012. It is supported by TVCs, online, DM and in-store.

‘Handouts’ is the fourth spot in this series following ‘Start asking’ in Oct 2012, ‘Old flatties’ in December 2012 and ‘Balance transfer’ in February 2013, which focussed on different categories of the bank's business.

CREDITS
Agency  DDB Group New Zealand
Client Westpac
Executive creative director Andy Fackrell
Art director/copywriter Lisa Fedyszyn
Art director/copywriter Jonathan McMahon
Executive producer Judy Thompson
Agency producer Rosie Grayson
Group account director Zoe Alden
Group account director Victoria Graves
Account director Jenny Travers
Production company Prodigy Films
Director Tim Bullock
Producer Nikki Walker
DOP Germain McMicking
Editor Adam Wills
Audio The Coopers at Franklin Rd
Sound engineer Jon Cooper
Licensing Jonathan Hughes
Composition Peter Van Der Fluit @ Liquid
Post production Toybox

Client
Head of marketing and customer experience Callum Wilson
Head of brand and marketing communications Sharon van Gulik
Senior brand manager Michael Healy
Senior manager marketing Adrian McCaffrey