Our editors introduce the addition of CEI (Campaign Events Impact) to our online content offering.
As we've just announced, CEI, positioned as Campaign Events Impact, is joining the Campaign global network to expand our coverage of events and brand experiences.
Here, our editorial team explains the change, how we'll be working together to cover this increasingly important facet of the marketing industry and where to find CEI content on this website.
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Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
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The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
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