Vietnam's MegaStar Cineplex launches new campaign

The new cinema at Crescent Mall, Ho Chi Minh City will be launched this month.

Patrick Tom, executive creative director at TBWA\Vietnam, said “Everyone loves going to the movies and most people leave the experience still buzzing long after it’s over. We wanted to capture that in a fun way.”

Brian Hall, chairman at MegaStar Media Company, said it wants the communication to summarise the amazing experience people have when they visit MegaStar Cinemas, with the offering it brings.

Credits

Title Amazed
Client MegaStar Media Company
Agency TBWA\Vietnam
Executive creative director Patrick Tom
Associate creative director Fanindra Jain
Writers Fanindra Jain, Nhung Nguyen
Art director Khanh Mai
Production company Fatman Films
Executive producer Gordon Westman
Producer Hai Ta
Director Patrick Tom
DOP Hai Bac
Post production Pixels Garden
Production manager Trang Pham
Music Those Music Guys P/L (Melbourne) – Ian Parkinson, Clive Young
Account services Bui Quanh Anh
Client head of marketing Mariam El Bacha, Kevin Yee, Ly Nguyen