Twitch takes you through the considerations you need to check off before delving into the gaming playground.
Gaming 101 for Brands is a tutorial designed to help marketers adapt and refine communications strategies in an age where consumers demand interaction and engagement from brands. Built around seven key steps, Twitch takes you through the considerations you need to check off before delving into the gaming playground.
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Cheaper AI and open access sound great, until you start thinking about the ripple effects. Marketers need to pay attention to what DeepSeek means for their future, writes Vincent Niou.
Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.
Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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