Twitch takes you through the considerations you need to check off before delving into the gaming playground.
Gaming 101 for Brands is a tutorial designed to help marketers adapt and refine communications strategies in an age where consumers demand interaction and engagement from brands. Built around seven key steps, Twitch takes you through the considerations you need to check off before delving into the gaming playground.
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Creative agencies are most likely to be reviewed in the next year.
ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.
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Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.
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Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
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